Logan HigueraDeepDive: DifferentiationDifferentiating your company from the competition is what ultimately determines whether or not your business succeeds. That is assuming…5 min read·Aug 19, 2021----
Logan HigueraDeepDive: Researching The CompetitionJust in case you didn’t realize by now, starting a business is challenging. Succeeding as a business is even more challenging. Everything…5 min read·Aug 5, 2021----
Logan HigueraDeepDive: Primary Market ResearchLet’s take a second to acknowledge everything you did (hopefully) so far. After identifying a real problem in the world, and coming up with…7 min read·Jul 29, 2021----
Logan HigueraDeepDive — Secondary Market ResearchHopefully if you are reading this, it means that you have committed to this venture. If you made it to this point, you should have already…7 min read·Jul 22, 2021----
Logan HigueraDeepDive: Researching Your IndustryWhen doing research for a startup, it is generally encouraged to zoom out first. The broadest level of understanding is the entire…2 min read·Jul 15, 2021----
Logan HigueraDeepDive — Doing The ResearchLet’s continue through the steps of this startup journey. Now that a problem has been identified, what’s next?4 min read·Jul 8, 2021----
Logan HigueraDeepDive: Independence DayWe just celebrated Independence Day, the holiday many Americans would agree is the most important day in the history of our nation. It is…3 min read·Jul 5, 2021----
Logan HigueraDeepDive: Start With The ProblemThere is a rule for startups that seems to be overlooked by many early entrepreneurs. When looking to start a new venture, look first for…4 min read·Jun 24, 2021----
Logan HigueraDeepDive: The Great ResignationWhether or not you have heard of ‘The Great Resignation’ it is rapidly becoming a very real phenomenon. Now with 2.7% of the US workforce…3 min read·Jun 17, 2021----
Logan HigueraDeepDive: Empathy in EntrepreneurshipThrough my time studying entrepreneurship, I have had the opportunity to meet and learn from hundreds of entrepreneurs. Ranging from…3 min read·Jun 10, 2021----