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Logan Higuera
Logan Higuera

8 Followers

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Aug 19, 2021

DeepDive: Differentiation

Differentiating your company from the competition is what ultimately determines whether or not your business succeeds. That is assuming that you have already identified a sufficient market to go after. Let’s assume that there are indeed customers in the market that you have identified. There are also competitors currently providing…

Startup

5 min read

DeepDive: Differentiation
DeepDive: Differentiation
Startup

5 min read


Aug 5, 2021

DeepDive: Researching The Competition

Just in case you didn’t realize by now, starting a business is challenging. Succeeding as a business is even more challenging. Everything is stacked against you in the beginning, but if you can make it through alive, then you are much better prepared to succeed in the long-term. The best…

Entrepreneurship

5 min read

DeepDive: Researching The Competition
DeepDive: Researching The Competition
Entrepreneurship

5 min read


Jul 29, 2021

DeepDive: Primary Market Research

Let’s take a second to acknowledge everything you did (hopefully) so far. After identifying a real problem in the world, and coming up with a creative solution, you started to work your idea into something real. A business that you have began to shape and give detail to, and now…

Entrepreneurship

7 min read

DeepDive: Primary Market Research
DeepDive: Primary Market Research
Entrepreneurship

7 min read


Jul 22, 2021

DeepDive — Secondary Market Research

Hopefully if you are reading this, it means that you have committed to this venture. If you made it to this point, you should have already done a significant amount of brainstorming and at the very least believe that there is a true problem that you are solving. …

Entrepreneurship

7 min read

DeepDive — Secondary Market Research
DeepDive — Secondary Market Research
Entrepreneurship

7 min read


Jul 15, 2021

DeepDive: Researching Your Industry

When doing research for a startup, it is generally encouraged to zoom out first. The broadest level of understanding is the entire industry. Doing this research can seem daunting at first, but really if you know where to look, it can be done pretty easily. So to start off you…

Entrepreneurship

2 min read

DeepDive: Researching Your Industry
DeepDive: Researching Your Industry
Entrepreneurship

2 min read


Jul 8, 2021

DeepDive — Doing The Research

Let’s continue through the steps of this startup journey. Now that a problem has been identified, what’s next? Well, of course the immediate answer is to define the solution, and that is somewhat correct. However, before you get too focused on the solution, try to keep an open mind. It…

Entrepreneurship

4 min read

DeepDive — Doing The Research
DeepDive — Doing The Research
Entrepreneurship

4 min read


Jul 5, 2021

DeepDive: Independence Day

We just celebrated Independence Day, the holiday many Americans would agree is the most important day in the history of our nation. It is important to reflect on what this day means for our country and for Americans as humans. This day represents the date where we declared independence from…

Entrepreneurship

3 min read

DeepDive: Independence Day
DeepDive: Independence Day
Entrepreneurship

3 min read


Jun 24, 2021

DeepDive: Start With The Problem

There is a rule for startups that seems to be overlooked by many early entrepreneurs. When looking to start a new venture, look first for problems to solve. This sounds like obvious advice, but when you consider the latter it makes more sense. Many entrepreneurs start with a grand idea…

Startup Lessons

4 min read

DeepDive: Start With The Problem
DeepDive: Start With The Problem
Startup Lessons

4 min read


Jun 17, 2021

DeepDive: The Great Resignation

Whether or not you have heard of ‘The Great Resignation’ it is rapidly becoming a very real phenomenon. Now with 2.7% of the US workforce quitting their jobs in April 2021(US Bureau of Labor Statistics), marking the highest quit rate within the last 20 years. …

The Great Resignation

3 min read

DeepDive: The Great Resignation
DeepDive: The Great Resignation
The Great Resignation

3 min read


Jun 10, 2021

DeepDive: Empathy in Entrepreneurship

Through my time studying entrepreneurship, I have had the opportunity to meet and learn from hundreds of entrepreneurs. Ranging from aspiring 1st time founders, to successful founders with multiple exits. During this time, I always sought to learn as much as I could from each one. What they did right…

Entrepreneurship

3 min read

DeepDive: Empathy in Entrepreneurship
DeepDive: Empathy in Entrepreneurship
Entrepreneurship

3 min read

Logan Higuera

Logan Higuera

8 Followers

Thinker, Helper, and Innovator.

Following
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    Midwest Startups

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    Aaron Dinin, PhD

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    NetShop ISP

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