Logan HigueraDeepDive: DifferentiationDifferentiating your company from the competition is what ultimately determines whether or not your business succeeds. That is assuming…Aug 19, 2021Aug 19, 2021
Logan HigueraDeepDive: Researching The CompetitionJust in case you didn’t realize by now, starting a business is challenging. Succeeding as a business is even more challenging. Everything…Aug 5, 2021Aug 5, 2021
Logan HigueraDeepDive: Primary Market ResearchLet’s take a second to acknowledge everything you did (hopefully) so far. After identifying a real problem in the world, and coming up with…Jul 29, 2021Jul 29, 2021
Logan HigueraDeepDive — Secondary Market ResearchHopefully if you are reading this, it means that you have committed to this venture. If you made it to this point, you should have already…Jul 22, 2021Jul 22, 2021
Logan HigueraDeepDive: Researching Your IndustryWhen doing research for a startup, it is generally encouraged to zoom out first. The broadest level of understanding is the entire…Jul 15, 2021Jul 15, 2021
Logan HigueraDeepDive — Doing The ResearchLet’s continue through the steps of this startup journey. Now that a problem has been identified, what’s next?Jul 8, 2021Jul 8, 2021
Logan HigueraDeepDive: Independence DayWe just celebrated Independence Day, the holiday many Americans would agree is the most important day in the history of our nation. It is…Jul 5, 2021Jul 5, 2021
Logan HigueraDeepDive: Start With The ProblemThere is a rule for startups that seems to be overlooked by many early entrepreneurs. When looking to start a new venture, look first for…Jun 24, 2021Jun 24, 2021
Logan HigueraDeepDive: The Great ResignationWhether or not you have heard of ‘The Great Resignation’ it is rapidly becoming a very real phenomenon. Now with 2.7% of the US workforce…Jun 17, 2021Jun 17, 2021
Logan HigueraDeepDive: Empathy in EntrepreneurshipThrough my time studying entrepreneurship, I have had the opportunity to meet and learn from hundreds of entrepreneurs. Ranging from…Jun 10, 2021Jun 10, 2021
